MOROSO

The company has always been open to all sorts of creative outbursts. From its beginnings in post-war Italy, where a culture of good work service and excellent workmanship was important, Moroso has been an increasingly far-sighted brand. In their combination of handicrafts and measures of industrial techniques, they have always successfully attracted the world of industrial design, contemporary art and fashion.

www.moroso.it

brand classic’s

Take a line for a walk

Cars, spaceships, captain’s command chairs at the control panel, a host of references to fantasy boyhood worlds, and emotional triggers to the memories of games played there. A wraparound shell, which comforts and protects, a place to relax, rest your head, cut yourself off from the outside world. Designed in 2002, the lounger has kept its innate expressive power. 10 years on, it finds itself upholstered with a zip running the length of its profile, dividing the external from the internal. On the outside it is all precise, orderly geometry; inside, it is softness, bright colours and exuberantly feminine.


Gentry

A project whose origins lie in the search for meticulous and well-balanced comfort, restrained yet with a nod to exaggeration. Gentry is about tradition, distinction and belonging but brave enough to gently poke fun at the negative connotations of ‘bourgeois’. Above all the sofa communicates a way-of-being, a sensitive approach to finding the right balance between discipline and freedom. The large independent seat- and back-cushions mean that the sofa is comfortable when the user sits up properly but that it is also great for lounging around on, and forgetting about “good manners”.

M’Afrique

The collection has been made using woven threads normally used for fishing nets, the designs are all different and original, like their names. Handwoven,they are human in their imperfections and flaws.

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